Digital marketing for real estate — structured and practical
Changes in the real estate market in regional cities have shifted how agents attract buyers. These programmes address that gap with concrete tools, not theory.
What the programmes cover
Each track targets a specific gap in how property professionals use digital channels.
Search and visibility
Covers local SEO, Google Business Profile optimisation, and how listing platforms rank property pages. Agents learn to appear where buyers search first.
6 lessonsSocial media for listings
Practical guidance on Instagram, Facebook and short-form video for property content. Includes posting cadence, caption structure and audience targeting by location.
8 lessonsPaid campaigns for regional markets
Smaller regional markets respond differently to paid ads than city centres. This track covers Meta Ads and Google Ads set up for towns and suburban areas — audience sizing, bid strategies, and how to read performance data without a marketing background.
10 lessonsEmail and lead nurturing
Building a contact list, writing follow-up sequences, and keeping potential buyers engaged over weeks or months — without being intrusive.
5 lessonsProperty content production
Photography basics, video walkthroughs on a phone, and writing descriptions that convert. No professional equipment required to start.
7 lessonsWhich track fits your situation?
Send your email and tick the areas you want to focus on. We will follow up with a short recommendation — no sales pitch, just a direct answer.